How I Built a Content Automation System That Writes Scripts from Viral Videos

The First Automation You Should Steal From Me

If you want to automate content but don’t know where to start, this is it.

I call it the Insta Recon Bot - and it’s exactly what it sounds like.

It looks at the best-performing creators in your niche, grabs their latest videos, breaks them down, and turns them into daily content scripts tailored to your tone and style.

But this article isn’t just about showing you what it does.
It’s about showing you how it works - and why this one automation gives you nearly everything you need to build more.

What it actually does

Here’s the flow in simple terms:

1. You give it a list of creators you want to track (inspiration, niche leaders, etc.)

2. Every day, it checks their newest Instagram posts

3. If it finds a new video that hasn’t been processed before, it downloads the video and transcribes it

4. It extracts the topic + structure

5. Then it sends all of that to ChatGPT to generate:

   • A new script (in your voice)

   • A high-performing title

6. Then it delivers that straight to your content sheet - one new idea per day, based on what’s working right now

No duplicates.
No recycled ideas.
No rewriting what someone already said.

Just clean, relevant content, automatically adapted to your voice, ready to post.

Why this is the first automation I’m releasing publicly

At first glance, it might look like a “mid-level” build.
There are loops, conditionals, scraping, data checks, multiple AI calls, etc.

But that’s exactly why I started here.

Because this one flow shows you nearly all the core concepts you need to build most automation stacks - especially for content.

This bot includes:

• ✅ Loops

• ✅ If/else logic

• ✅ Video scraping

• ✅ HTTP calls

• ✅ AI usage (ChatGPT, Whisper)

• ✅ Data quality checks

• ✅ Context-aware formatting

• ✅ Output routing

So even if you’re a beginner, you can keep this open on one screen and reference it while building your own.
It’s not just a plug-and-play tool - it’s a working template for how to think about content workflows in AI and automation.

And this is just the base version

You can take this exact structure and scale it.

• Want to pull videos from YouTube or TikTok too? Just add more input sources.

• Want it to handle tweets or text posts as inputs? Easy.

• Want it to generate full scripts for YouTube, TikTok, Instagram Reels, article intros, or even email hooks? It’s one additional block.

• Want daily video ideas + full scripts delivered into Slack? Go for it.

The foundation is here - everything else is just variations on how you format and route the output.

TL;DR

This automation does one thing really well:
It tracks what’s working - and turns that into content you can post today.

But more importantly, it shows you how to build smarter, more flexible AI workflows from day one.

You’re not stuck with blank pages anymore.
You’re not guessing what to say.
And you don’t need a full team to stay consistent.

You just need one smart system that handles the thinking for you.

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Download automation here or go to the 'resources' page