Pharmaceutical Ads Used to Cost $500K — This One Cost $500
Jun 10, 2025
Pharmaceutical companies used to spend upwards of $500,000 on a single commercial.
Big budgets. Big teams. Big timelines.
Professional shoots, camera crews, lighting rigs, actors, editors, and weeks of production - all just to deliver 30 seconds of ad time.
But that model is crumbling.
Just this week, creator PJ Ace posted a cinematic pharmaceutical-style commercial made entirely in AI - with just $500 worth of Veo 3 credits.
The catch?
It looks like something straight out of a high-end Madison Avenue agency.
This isn’t a novelty. It’s a glimpse into the future.
What does this shift mean?
It means:
Small brands can play at the same level as global giants.
High-quality ads no longer require massive budgets.
The time from idea to execution is measured in hours, not weeks.
The playing field is being leveled.
We’re not just saving money - we’re unlocking creative potential.
With tools like Veo 3 and others, we’re entering an era where:
Campaigns are prototyped, tested, and refined in real-time.
Content creation is democratized.
Startups can punch way above their weight.
At Concrete, we’re already helping clients harness this shift:
On-brand video content generated in minutes
AI agents that scale outreach with personalization
Automation systems that remove manual bottlenecks while keeping your creative edge
This isn’t about replacing humans. It’s about giving creators and companies leverage.
Because in this new era, the brands that win won’t be the ones with the biggest budgets - they’ll be the ones who move fastest.